Tuesday, September 18, 2012

Google Buys Nik to Lure Photographers to Google Plus


Google Buys Nik to Lure Photographers to Google Plus



"Google said on Monday that it had acquired Nik Software, a company that makes tools for editing and sharing photos. It is Google’s latest defensive move against Facebook and part of its strategy to become a photo-sharing hub."

"Google seems most interested in Nik’s mobile and online tools and how they can improve Google Plus. Google declined to say whether or when it would discontinue any of Nik’s other products, like desktop software for professional photographers."

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