Wednesday, August 27, 2008

Canon New EOS 50D DSLR

Canon Simulates Creativity of Experienced Photographers with New EOS 50D DSLR.

Offers the first in camera post-processing with peripheral illumination correction and Auto Lighting Optimizer .

For the full press release
http://www.imaginginfo.com/web/online/News/Canon-Simulates-Creativity-of-Experienced-Photographers-with-New-EOS-50D-DSLR/3$4117

New Canon 50D
- 15.1 mega-pixels
- 6.3 fps
- 920,000 dot/VGA resolution - four times the pixel count of the EOS 40D
- ISO's up to 12800!

Canon has built upon the success of the popular EOS 40D model -- which will remain in Canon's line -- with the EOS 50D Digital SLR camera. Expected to be the camera body of choice for advanced amateur photographers this holiday season, the Canon EOS 50D Digital SLR camera carries over the EOS 40D's 14-bit Analog-to-Digital conversion process for smooth tones, and also includes enhanced noise reduction, especially at higher ISO ranges which will help bring those romantic nighttime shots into greater focus and clarity. Capable of shooting 6.3 frames per second (fps), the EOS 50D Digital SLR camera is ideal for shooting everything from beautiful night landscapes to fast-action sports.

The Canon EOS 50D camera provides ISO speeds from ISO 100 up to ISO 3200 in 1/3-stop increments, along with two high-speed settings – H1 and H2 - of ISO 6400 and ISO 12800, respectively. Along with a wide ISO range, Canon gives shooters more tools to help maximize clarity and color. The EOS 50D Digital SLR camera offers multiple levels of noise reduction during high-speed shooting. Users can choose from one of four settings- Standard/Weak/Strong/None - to help reduce digital noise that can result from poor lighting conditions.

As part of the camera's internal image processing, the Canon EOS 50D Digital SLR camera conducts peripheral illumination correction, which automatically evens brightness across the image field, making an image of a blue sky even toned throughout, a function previously accomplished through post-processing software on a personal computer. Thanks largely to the DIGIC 4 processor, this automatic adjustment can be made in-camera during shooting with JPEG images or corrected in post-photoshoot processing with RAW images through Canon’s Digital Photo Professional (DPP) software, which is supplied at no extra charge.

Helping to ensure each picture's subject is clearly visible, Canon's enhanced Auto Lighting Optimizer analyzes the brightness of subjects and automatically adjusts dark images so that they appear brighter, perfect for subjects in shade or in backlit situations. The Auto Lighting Optimizer on the EOS 50D Digital SLR camera has been updated not only to optimize images while they are being taken, but can also optimize images post-capture, during playback, to help ensure the subject of each image does not appear too dark. This is especially helpful when an amateur photographer uses the camera, because post-capture enhancement can help maximize image quality without the need of a computer.

The Canon EOS 50D Digital SLR camera is scheduled for October delivery and will be sold in a body-only configuration at an estimated selling price of $1,399.00*.

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